Case Studies
Real results, with the numbers behind them.
Every case study here includes the starting challenge, the approach, and the numbers — not just a highlight reel.
Improving Page Indexation
Rebuilt the site structure and internal linking so Google could find more pages, raising the indexed share from 41% to 61% and growing average daily organic clicks by 81%.
Timeline
8 weeks to grow indexed pages from 41% to 61%, and 4 months to grow organic clicks by 81%
Building Content Clusters
Built topic clusters across multiple equity-compensation pillar pages, pushing them from outside page 1 to top 3–5 and multiplying organic traffic up to 10x.
Timeline
3 months to climb from outside page 1 into the top 5 for high-search-volume KWs
Managing Site Migration
Planned and executed a full domain migration from the old domain name to the new one with no lasting organic traffic loss.
Timeline
6 months to recover and surpass pre-migration traffic
Improving Demo Page's CRO
Redesigned their UK demo request page, lifting inbound pipeline and demo form fill rate, and reducing bounce rate.
Timeline
8-week A/B test to lift demo form fill rate from 45.7% to 52% and grow the inbound pipeline it generated from ~$3M to ~$3.6M
Improving Product Pages' CRO
Redesigned around 10 UK product pages around customer pain points instead of pure feature lists, lifting demo form fills and cutting bounce rate.
Timeline
11-week A/B test to lift demo form fill rate from ~1% to 8.9%
Optimizing Ecommerce SEO
Focused optimization on the top 30% of revenue-driving products, growing organic traffic 53% in 6 months, 2x in a year, and 3x in 2 years.
Timeline
+53% organic traffic in 6 months, 2x in 1 year, and 3x in 2 years