Raised in Hong Kong · Based in Ireland

About Iky

Hi! I started out in brand management in FMCG, handling confectionery, infant milk formula, and supplements when I was in Hong Kong. In 2018, I moved into SEO, and since then I've done SEO both in-house and at digital agencies across ecommerce, SaaS, finance, and professional services.

Along the way, I've worked with international brands including J.P. Morgan, Procore, Nestlé, Merci, Werther's, and Toffifee. I've also spoken at various SEO events and written as a contributing SEO writer.

Currently, I'm an independent Senior SEO/GEO consultant, helping B2B, SaaS and eCommerce businesses with 10K to ~1M organic visits drive revenue through organic search and AI.

Beyond SEO and work, I love binge-watching TV shows and trying new cafés. I'm also learning Spanish (been saying that for 5 years ^^).