Services
Every engagement is scoped to one question: what will actually move revenue?
Each service below can run standalone or as part of a broader program, scoped around your specific bottlenecks.
Conversion Optimization
I dig into real user behavior — sales call transcripts, funnel drop-off, session recordings — to find exactly where high-intent visitors stall and where the real opportunity lies, then redesign and test the page to convert more of that traffic into the money metrics you really care about.
What's included
- ✓Conversion audit of top-traffic landing and product pages
- ✓A/B test design and implementation
- ✓Page copy and layout redesign driven by user pain points and desires
- ✓Logged-out product experience development that puts your product's value in front of users (for SaaS)
- ✓Funnel and form-fill reporting
AI Search Optimization
I build the prompts your buyers actually ask AI tools, group them by topic and intent, and track how often your brand shows up in the answers. From there, I give you clear recommendations to close the gaps against competitors.
What's included
- ✓Prompt creation based on real buyer questions
- ✓Prompt categorization by topic and intent
- ✓AI visibility tracking across prompts and competitors
- ✓Recommendations to improve brand mentions and citations
Content Strategy
I prioritize revenue-driving, bottom-of-funnel content first — the pages that actually move the needle. Topic research goes beyond traditional keyword tools to forums, People Also Ask, AI fan-out queries, and your own sales call transcripts, so every brief targets what buyers are really asking.
What's included
- ✓In-depth keyword and topic research
- ✓Topic cluster and content calendar
- ✓SERP-driven content briefs
- ✓Existing content audit and consolidation plan
- ✓E-E-A-T and authorship guidance
Website Migration
I plan and execute site migrations — domain changes, replatforms, and redesigns — so you know exactly what needs to happen, and when, before launch. Once you've migrated, I keep tracking traffic and rankings and apply post-migration fixes where needed, so you recover your organic traffic and rankings as quickly as possible.
What's included
- ✓Pre-migration SEO preparation (redirect mapping, update checklist, backlink inventory)
- ✓Benchmark metrics set up to measure the migration's success
- ✓URL structure and information architecture planning
- ✓Post-migration indexing monitoring and issue triage
- ✓Traffic and ranking recovery tracking
Technical SEO
I audit crawlability, indexability, Core Web Vitals, structured data, JavaScript rendering, and hreflang tags (for international sites), then prioritize fixes by impact and effort so dev time goes where it matters most and you get the biggest wins first.
What's included
- ✓Full technical audit with prioritized fix list
- ✓Hands-on implementation of technical fixes, if needed
- ✓Core Web Vitals remediation plan
- ✓Crawl budget and indexation cleanup
- ✓Structured data implementation
Link Building
I target link opportunities with real topical relevance and authority — digital PR, resource placements, and strategic outreach, vetted against the metrics that correlate with ranking gains.
What's included
- ✓Link prospecting and vetting
- ✓Digital PR campaign support
- ✓Outreach execution and reporting
- ✓Toxic backlink audits and disavow strategy
Not sure which service fits?
Most engagements start with an audit — it tells me exactly where to focus first.