← All case studies
Ecommerce – B2B Industrial Equipment
Optimizing Ecommerce SEO
Focused optimization on the top 30% of revenue-driving products, growing organic traffic 53% in 6 months, 2x in a year, and 3x in 2 years.
- Industry
- Ecommerce / B2B industrial equipment
- Timeline
- +53% organic traffic in 6 months, 2x in 1 year, and 3x in 2 years
- Objectives
- Growing organic traffic & revenue
- Strategy
- Optimizing top revenue-driving product pages
The Challenge
MTN SHOP, a B2B rigging-equipment ecommerce store founded in 2014, had struggled for years to grow its traffic and revenue.
Engagement length: 6–12 months
The Results
- ✓Organic traffic grew 53% within 6 months.
- ✓Organic traffic doubled within 12 months.
- ✓Organic traffic tripled within 2 years.
Organic traffic growth (Ahrefs)
My Approach
- ✓Mapped target keywords to the most relevant existing pages
- ✓Rewrote copied supplier product descriptions to add real value
- ✓Optimized collection pages and eliminated thin content
- ✓Consolidated internal links to canonical product URLs instead of faceted/filter/variant URLs
- ✓Rolled out schema markup for product pages at scale
- ✓Reduced click depth and diversified anchor text through stronger internal linking
- ✓Optimized page speed and Core Web Vitals
- ✓Monitored GSC index coverage to catch accidentally indexed search/filter pages
- ✓Built backlinks